As the Design Coordinator for Bluboho, I designed a variety of digital and print marketing materials, graphic, illustrations, social media posts.
Below, I designed and illustrated the missions and value posters displayed to the Bluboho team, across all stores.
Below are examples of a couple post cards I created, that were given to clients visiting stores over the holidays and the opening of Bluboho's Price Edward County pop-up location.
Designed and coordinated printing of all store and team business cards.
Designed tags to be attached to champagne bottles for bridal clients, as a congratulations.
To showcase our Beloved Collection and the stories behind each piece, I created the moodboard and booklet to share the collection with our clients. The booklet was printed and emailed to clients.
As a way to boost online sales, I designed an enamel pin below. The pin was gifted to every customer who spent $250+ on bluboho.com.
Photographed and edited product shots. These photos were used on our website, to showcase our pieces.
Using Planoly, I organized all of Bluboho's Instagram posts and stories. I created a schedule, created content and focuses for stories, collaborated with our production team to photograph pieces for new launches, and wrote all post captions.
Together with our photographer, I edited and select photos taken from our photoshoots to ensure our brand and pieces were best represented.
Along with running Bluboho's social accounts, I created the graphics below to be posted as static Instagram posts and stories to create excitement around events with event partners: Scosha, Anthropologie, and SPINCO.
I illustrated cover images to be used on our Instagram story highlights.
Created illustration of jewels and sparkles to be used across all platforms and eblasts.
The above is a highlight of the various projects, social channels, and areas of the company I owned.
To dive deeper into my role I created content, managed, and monitored all online presences including our company's website, blog, Instagram and Facebook. I collaborated with our e-Commerce and Marketing team to determine design and marketing promotional strategies. I developed creative for our company website, advertisements, events, stationary, and other related marketing material (graphics, illustrations, logos, taglines, banners, web assets, signs and newsletters). I created and owned all of our direct mail/email and marketing campaigns. I assisted with customer service and engagement on social media channels. I performed proofing, editing and document design/layout. I also took on product photography and editing of product.
